For more than two decades, we’ve been dedicated to transforming underutilized properties into places where people can live, work, and grow together while supporting local economic growth, housing availability, and neighborhood vibrancy.
Since our founding in 1999, Prime has reimagined over 40,000 multifamily homes, 320 self-storage facilities, and numerous community spaces across the U.S. Each project has been rooted in the same goal: turning overlooked sites into vibrant assets that strengthen neighborhoods, create opportunities, and add lasting value.
But numbers only tell part of the story. What defines our work is partnership. We’ve launched scholarships, funded education initiatives, and supported workforce training because we know that a strong community depends on more than buildings alone—it’s the people who make the difference.
Now, we’re bringing that approach to Salem. Our vision for Shetland Park is a thoughtful, community-driven transformation that honors the area’s history while opening new doors for the future. Working hand-in-hand with residents, local leaders, and businesses, we’re committed to creating a development that reflects Salem’s character, expands opportunity, and builds long-term resilience for The Point and beyond.
For us, success means more than revitalization. It means growth that benefits everyone.